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Business cards are just the start when it comes to business tactics that put YOUR INFORMATION in other people's hands. Sometimes you simply just have more to say! Say no more (pun intended) and welcome to the printing press where we cover some basics about paper and cardstock printing.
IT ALL STARTS WITH WEIGHT
At some point you have probably gone into Staples, Office depot, UPS or a similar printing establishment and have been presented with more options on paper weight and finishes than you expected. Well if you are looking for a specific breakdown that is scientifically accurate on the differences, you came to the wrong place. However, I will answer some of the most frequent questions I see pop up from time to time.
#65, #80, #100. #110, #130 "Text" or "Cover"
The number refers to the actual weight of the pack of paper. The heavier the #, the thicker the paper. "Text" and "Cover" refer to the strength. Text will be what most of your flyers, tri-fold brochures and more price-friendly items are printed on; more flexible and affordable. Cover is the common card stock that you have probably seen dozens of times. This can also be used for flyers but more commonly for post cards, DIY business cards, etc.
14pt, 16pt, 20pt +
If you are looking into fancier options when it comes to the finish, you will be selecting at "Points". 14pt is what you are most likely familiar with for business cards. Most of mine are ran on 16 point though, because it is a stronger feeling card and very similar in price. 20 point and up is where the card is almost as thick as 4-5 sheets of 14pt.
Overall, every weight and finish has a time and place. This guide is not meant to be a selection page but rather a quick and simple reference if you are thinking of calling soon to ask about some printed items.
AND ALWAYS REMEMBER:
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